Blog

What is DRR and how to calculate it: formula, examples, revenue selection (orders/sales), DRR calculation by SKU, and common mistakes. Suitable for Mercado Libre.

Marketplace commission impacts profit more than it seems. We analyze scenarios: commission increase, discounts, advertising (DRR), logistics, unprofitable SKUs. Formulas and quick margin recalculation by SKU for Mercado Libre.

How price changes affect profit on marketplaces and why it sometimes gets worse: formulas, scenarios for price decreases/increases, the impact of commissions, logistics, advertising (DRR), and conversion. How to properly test price.

Is revenue falling on Mercado Libre? A quick 10-minute test: how to distinguish a drop due to inventory/fulfillment (hidden OOS) from advertising issues (DRR, bids, semantics). Decision tree and action scenarios.

How to correctly calculate margin on Mercado Libre: formula, types of margin, calculation by SKU, accounting for commissions, logistics, discounts, advertising, and returns. 10 common mistakes and how to fix them.

Advertising works, sales are there, but profits are falling? We analyze the reasons: rising DRR, falling conversion, discounts, logistics, returns, and cannibalization. A diagnostic checklist and action plan for Mercado Libre.

A step-by-step plan for lowering bids on Mercado Libre without a drop in sales: cleaning up junk traffic, safe steps of 5-10%, protecting Hero SKUs, reallocating budget, and increasing conversion.

Step by step: how to find unprofitable SKUs on Mercado Libre based on unit economics. Profit per unit formulas, accounting for commissions, logistics, discounts, advertising (DRR), and returns. What to do with negative products.

10 signals that stock will run out in 7 days: days of inventory, increased sales velocity, warehouse and delivery issues, lead time and acceptance, variations. How to timely prevent OOS on Mercado Libre.

OOS (Out of Stock) on Mercado Libre? A step-by-step 24-hour plan: how to stop ad drain, quickly restore availability, minimize position drops, and safely return traffic after restocking.

How to calculate turnover on marketplaces: formulas for Days of Stock, turnover, and sell-through. Norms of turnover in days, how to improve turnover without sacrificing profit, and how to avoid OOS on Mercado Libre.

DRR has increased on Mercado Libre or Mercado Libre? We analyze 12 reasons for the growth of DRR, a quick 30-minute diagnostic plan, and specific actions for today and the week to regain control of advertising.