Guides
Fundamental instructions for working with analytics and profit growth.
Hyde
Profit and Margin on Marketplaces (Unit Economics): How to Calculate and Manage (Mercado Libre)
How to calculate profit and margin on Mercado Libre: types of margin, unit economics by SKU, the impact of price, advertising (DRR), logistics, and returns. Checklists and profit management system.
Hyde
DRR and Advertising on Marketplaces: How to Calculate and Manage (Mercado Libre)
A comprehensive guide to advertising expense share. Formulas, benchmarks, and optimization strategies.
Hyde
Inventory, OOS, and Turnover on Marketplaces (Mercado Libre): How to Manage to Avoid Losing Sales and Profit
How to manage inventory on marketplaces: OOS (out of stock), turnover, days of supply, reorder point, and safety stock. Checklists for daily/weekly/monthly planning, reasons for OOS, and recovery plans for Mercado Libre.