A mechanism that allocates impressions/positions among advertisers according to the platform's rules.
Details
Auction overheating raises CPC/CPM and increases DRR, even if the product listing has not changed.
Term
Advertising Auction
“competitors are also bidding for traffic.”
Formula
depends on the marketplace and format.
Find out how Gatok can help you
Get access to AI analytics and start managing sales based on accurate data, not intuition.